Create Your First Mission
Let's walk through creating a real mission from start to finish. We'll use a realistic example: launching a new website.
Video: Creating Your First Mission
Follow along as we build a complete mission
Our Example Mission
Mission: Launch New Company Website
Goal: Design, build, and launch our new company website by the end of Q1.
Why: Our current website is outdated and doesn't reflect our brand. We need a modern, mobile-friendly site that converts visitors into customers.
Phase 1: Planning the Mission
Step 1: Write a Clear Brief
A good mission brief answers three questions:
1. What are we building?
A new company website with 5 core pages: Home, About, Services, Case Studies, and Contact.
2. Why does it matter?
Our current site has a 70% bounce rate and doesn't work well on mobile. We're losing potential customers.
3. What does success look like?
Site launched on time, mobile-responsive, 50% reduction in bounce rate, and positive customer feedback.
Step 2: Define Your Checkpoints
Break the mission into major phases. For our website, here are the checkpoints:
Discovery & Planning
Week 1-2Research, competitive analysis, sitemap, and wireframes
Design
Week 3-4Visual design, mockups, brand guidelines, and design system
Content Creation
Week 4-5Write copy, gather images, create videos
Development
Week 5-7Build frontend, integrate CMS, set up hosting
Testing & QA
Week 8Cross-browser testing, mobile testing, performance optimization
Launch
Week 9Deploy to production, announce launch, monitor performance
Phase 2: Adding Objectives
Let's break down the first checkpoint into specific objectives:
Checkpoint 1: Discovery & Planning
Research 5 competitor websites
Sarah (Designer) • 2 hours
Create sitemap
Mike (PM) • 1 hour
Interview 3 stakeholders
Mike (PM) • 3 hours
Draft wireframes for all pages
Sarah (Designer) • 6 hours
Get wireframe approval
Mike (PM) • 1 hour
Tips for Writing Good Objectives
- Be Specific: "Design homepage" is vague. "Create 3 homepage mockup variations" is clear.
- Break It Down: Large tasks should be split into 2-8 hour chunks
- Assign Ownership: Every objective needs one person responsible
Phase 3: Team Collaboration
Invite Your Team
Who Should Be on This Mission?
For our website project, we'll need:
- • Mike (Project Manager) - Mission owner, coordinates team
- • Sarah (Designer) - Handles all visual design work
- • Alex (Developer) - Builds the frontend
- • Jordan (Content Writer) - Writes all copy
- • Taylor (QA) - Tests and finds bugs
Set Up Communication
Use Kite's built-in features to keep everyone aligned:
Mission Chat
Quick questions, updates, and casual discussion
Objective Comments
Task-specific discussion and feedback
File Attachments
Share mockups, docs, and resources
Activity Feed
See all updates in real-time
Phase 4: Execution & Tracking
Daily Workflow
Morning: Check Your Objectives
See what's assigned to you today and update statuses
During Work: Update Progress
Mark tasks as "In Progress" and add comments with updates
End of Day: Complete Objectives
Check off finished tasks and see checkpoint progress increase
Celebrate Success!
Mission Complete!
When all checkpoints are done, mark your mission as complete. Take a moment to celebrate with your team—you earned it!
💡 Pro Tip: Add a "Retrospective" checkpoint at the end where the team shares what went well and what could be improved for next time.